Technology

Measuring AI With the Wrong Ruler

The technology industry loves a semantic food fight. Arguments over artificial intelligence, synthetic intelligence, and superintelligence can sound like marketers debating the paint color of a car that still needs better brakes.

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The technology industry loves a semantic food fight. Arguments over artificial intelligence, synthetic intelligence, and superintelligence can sound like marketers debating the paint color of a car that still needs better brakes.

For enterprise buyers, a more impressive label does little to answer the practical questions: Will the system work reliably, what will it cost, and what happens when it fails?

Whether a vendor emphasizes artificial intelligence, synthetic intelligence, or superintelligence, the label misses the fundamental engineering question: Does the system have the capabilities, controls, and computing resources required for its job?

Artificial can evoke thoughts of plastic fruit — something designed to resemble the real thing — while super invites assumptions of superiority before reliability has been demonstrated. Neither label tells a buyer how much authority a system should receive.

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AMD's Versal AI Edge XA adaptive system-on-chip (SoC) family and Ryzen Embedded V2000A Series illustrate the task-calibrated computing approach discussed above. Introduced at CES 2024, they address different automotive workloads, from driver assistance and sensor processing to digital cockpit experiences.

The appeal is that cockpit displays, sensor processing, and safety-critical controls have different performance and assurance requirements. AMD offers different processing resources for those jobs.

For advanced driver-assistance systems (ADAS) and automated driving, Versal AI Edge XA combines programmable logic, AI engines, and Arm processors. These resources let designers assign sensor processing, inference, and control workloads to different processing engines.

AMD's 2024 announcement described a portfolio ranging from approximately 20,000 to 521,000 lookup tables and 5 to 171 trillion operations per second (TOPS) of AI performance, with applications spanning lidar, radar, cameras, and centralized domain controllers. That range gives designers room to select a device suited to the workload.

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